Amazon's Kindle Fire Old and New 4 P's Research Paper

Amazon's Kindle Fire Old and New 4 P's - Research Paper Example With growing urge for portability, it was important that a product that offers the quality of a complete computer in a portable way be introduced and the computer responded to this squarely. Still on the product, the company was tactical to include in its new feature, services that were absent in the ordinary computer or laptop (Institute of Development Studies, 2012). By this, consumers had something new to buy the Kindle Fire to expect. On the factor of placement or place, it would be said that the computer placed itself so strategic by taking total advantage of web 2.0 and new media that it was virtually impossible for any computer and for that matter internet user to be out of place in terms of accessibility to the product. This is because the product was launched directly onto the internet to make online purchases possible. There were therefore no limitations in terms of place or location. The computer also used the power of social media to promote its product as advertisement and publicity of the product was all over the social networks and other digital media (Mangalindan, 2012). This way, users of social media, who are said to be the highest users of the internet, were made to thirst for owning one of the product. Finally, the Kindle Fire came onto the market as the cheapest tablet PC and this was an important competitive advantage as the product was introduced just around the time the world economy was recov ering from global economic shocks and thus consumers preferred value for money in their buying (Ovide, 2012). As the years went by, competition became tougher on the tablet PC market and so it was just right and appropriate that Amazon respond squarely to keep its place on the market for the Kindle Fire. For this reason, a market strategy that was more focused on internal structures and systems rather than external systems was instituted. This internal strategy took its source from