Implications for Social Media Marketing †Free Samples to Students

Question: Discuss about the Implications for Social Media Marketing. Answer: Introduction: In the 21st century, social media has created wonders in the society. Be, it brand awareness, fast food or mobiles occupying the top most position, social media is the answer to the issues regarding the inadequate knowledge about the latest trends adopted by the brands in terms of expanding their business. Overall, social media has optimized the whole world for the people regarding uprooting the aspect of being called an old-fashioned regarding the latest trends in the surroundings (Whiting and Deshpande 2014). This essay attempts to speculate the impact of social media in terms of creating a genius out of the ordinary spectators. In view of the widespread benefit of social media, the grounds of reality attain a higher position than myth. Typical evidence in this direction is declaration of smarter cities for providing uninterrupted internet connection to the public domain. Assistance in revolutionizing the business is one of the other grounds, which makes social media a reality, rather a necessity in terms of adding more to the customer stock (Whiting and Deshpande 2014). Herein, the other articles related to fast food, brand awareness and mobiles in demand can be correlated. Uploading the images of the mobiles, which the companies have launched, on the social networking sites and the official websites, enables the personnel to increase the trafficking of the audience towards the brand image. Herein, the limitations of the Egyptian threshold get nullified. Along with the mobiles, informing the public about the fast food restaurants, which have opened their outlets, enhances the field of social media marketing. On the contrary, social media acts as a platform for the entrepreneurs and startups in terms of finding investors, which alters their predicament in the competitive ambience of the market. Now, with just a click the people can search for the nearest restaurants (Gaber and Wright 2014). Within this, the provision of table booking, selecting the foods and paying online are some means, which have heavily influenced the purchasing power of the customers. In response to this, execution of market segmentation through the means of online survey, feedback and content generation options assist the readers to take the stance in favor of social media being a reality. Social media marketing in the field of tourism is another feather in this discussion. Launching new apps, which books tickets, hotel rooms, complimentary breakfast, lunch and dinner are typical example in this direction. For this, uninterrupted internet connection is needed. Along with this, the tourism industry personnel need to make effective use of the contents generated by the clients, which possesses the flexibility to bring innovation in the business services (Minazzi 2015). Uploading the images of the rooms in their exact forms helps the tourists to select the rooms which match their requirements. Mobile bookings saves a lot of time for both the customers and the clients, which if devoted to the other tasks, results in the systematization of the business activities, according to their priorities. The fast food restaurants launch the menu cards, the rates of the items, their images which helps the customers to place their orders online. This means, they would go to the restaurants and get their requested orders. Posting the ratings given by the people on the social networking sites is crucial for the restaurant managers in terms of assessing their position within the competitive ambience of the market (Gaber and Wright 2014). These ratings also hold importance for the customers in terms of suggesting their peers, relatives for going to these restaurants. Launching the specifications of the mobiles influences the affordability of the customers, especially those belonging to the middle class. Providing proper access to the customers regarding the newly launched products and outlets enhances the awareness of the brand among the people. Herein, social media has large contribution. Organizing quizzes and contests regarding the purchased products on the social media makes the personnel aware about the customer approaches. The facility of search engine optimization equalizes the social networking sites. This is in terms of providing the required information. The number of visitors visiting the official page of the company escalates the network channels and the sources of revenue. Herein, the aspect of pay per click advertising finds its mention, which is one of the main agents for brand awareness (Monica and Bala? 2014). In view of the above propositions, brand awareness, fast food and mobile brands can be considered as the benefits of social media. Countering this, effective and judicious use of the social media helps the personnel to enhance the preconceived knowledge of the people in terms of the mobiles, which are in demand in the market or the fast food restaurants, which have opened their outlets in the close proximity to the customers. The previous sentence makes brand awareness as an outcome of social media marketing (Monica and Bala? 2014). Fast foods and mobiles are the grounds, which the companies and organizations use for expanding their business upto the extent of foreign market penetration. Apart from the positive sides, social media has negative sides, which diminishes the intensity of the positive sides. Typical example of the negative sides of social media is the cyber crimes, which aggravates the complexity of the personnel in terms of establishing contact with large number of customers. Within this, instances of virus attacks and hacker interventions result in the loss of the organizational data, which adds vulnerability to the market position of the companies and organizations in the competitive ambience (Ashley and Tuten 2015). The loss of organizational data means the loss of customers personal profiles, which destroys the stability in the relationship between the customers and the company. In such a situation, the need is to adopt security software, which safeguards the privacy of the customers personal profile. Exposure of lackadaisical attitude in the adoption of this software is one of the other negative aspects, which acts as an obstacle in the progress of the companies and organizations towards technological advancement. In case of social media informing the customers about the opening of fast food restaurants outlets, negative examples can be transmitting improper information to the customers. Examples in this direction can be uploading wrong ratings, pictures, menus among others. The likeliness of these aspects nullifies the limitations of Egypt. This kind of interplay with the buying behavior of the customers degrades the designation of the personnel in terms of ensuring the wellbeing of the customers (Hyder 2016). This is also the case for social media in mobile apps; where the negative examples are advertising false offers, discounts and schemes to the customers. This situation obliterates the various facilities offered by the companies and organization for the execution of social media marketing. Highlighting both the positive and the negative aspects broadens the scope and arena of social media. Overcoming the negative issues would add value to roles and responsibilities of the personnel in terms of modernizing the lives of the customers. Countering this, revealing conscious attitude towards the allocated responsibilities would help the personnel to avert the instances of crisis. Typical example of this consciousness is to hire IT experts for inspection of the machines. Maintaining frequency in this inspection is assistance for the personnel in terms of taking preventive measures well in advance (Luo and Zhang 2013). The articles emerge successful in providing an insight into the widespread benefits of social media. The dynamics of social media is reflected from the companys use of the social media to inform the customers about the mobile apps, which can help them in making online bookings for hotels and restaurants. Providing proper access to the customers for making the bookings influences their purchasing power and affordability. Along with this, it enhances the brand awareness. Countering this, uploading the images of the newly launched products and services along with their specifications itself enhances the awareness of the people about the brand image. The generalized and widespread benefits of social media nullify the mention of Egypt. The negative aspect in the articles in the mention of security policies in case of social media for mobile apps and health issues in case of the fast foods articles. References and Bibliography Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), pp.15-27. Gaber, H.R. and Wright, L.T., 2014. Fast-food advertising in social media. A case study on Facebook in Egypt.Journal of Business and Retail Management Research,9(1). Hyder, S., 2016.The zen of social media marketing: An easier way to build credibility, generate buzz, and increase revenue. BenBella Books, Inc.. Luo, X. and Zhang, J., 2013. How do consumer buzz and traffic in social media marketing predict the value of the firm?.Journal of Management Information Systems,30(2), pp.213-238. Minazzi, R., 2015. Mobile Social Media Marketing in Tourism. InSocial Media Marketing in Tourism and Hospitality(pp. 127-135). Springer International Publishing. Monica, B. and Bala?, R., 2014. Social media marketing to increase brand awareness.Journal of Economics and Business Research,20(2), pp.155-164. Scott, D.M., 2015.The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage. Whiting, A. and Deshpande, A., 2014. Social media marketing: A myth or a necessity.The Journal of Applied Business and Economics,16(5), p.74. Zhu, Y.Q. and Chen, H.G., 2015. Social media and human need satisfaction: Implications for social media marketing.Business horizons,58(3), pp.335-345.