Marketing Strategy for Canadian Museum for Human Rights Free Essay Example, 2250 words

In the process of the market, it is very necessary to identify and categorize the target audience. The effectiveness of implemented target largely depends on identifying the proper target group of audience and market. In this respect, marketers must try to understand the available potential consumers. Generally, the target market can be determined on a long-term and short-term basis. However, in the case of the CMHR, it must go for the long-term target market segmentation, as the primary aim of this museum is not materialistic gain but it is for a noble cause towards humanity. CMHR should try to define a focused audience group by categorizing into a different segment. However, the target market for this museum can be categorized into two major groups i. e. primary and secondary target market. The primary target market mainly includes the population of Canada. The Canadian Government will aim for its own population by promoting the basic understandings of human rights. The secondary target market is the potential target of consumers from multiple world economies. The focus for the secondary target market will be on neighboring countries like USA, Mexico, and Iceland etc. We will write a custom essay sample on Marketing Strategy for Canadian Museum for Human Rights or any topic specifically for you Only $17.96 $11.86/pageorder now The most important point that segregates the museum from the rest is the very basis behind its conceptualization. The museum is the only one of its kind serving to highlight the issues of human rights. The museum is also the first of its kind to be set up outside the national capital region in Canada. Unlike other museums, The Canadian Museum for Human Rights provides a platform for individuals to engage in a debate over issues of human rights and its violations. This unique feature is not present in any of the museums and constitutes the most important point of difference. This point of difference has also generated large scale opportunities for the museums with regard to its ability to draw crowds and make it a success story that would encourage the setting up of such institutions in other parts of the world that would ultimately help in serving a noble cause.